Mohawk
Carpets The History Of Mohawk Carpets
It would be quite surprising if you had never heard of Mohawk Industries
as they have been a leader in the flooring industry for over 125
years now producing carpets. There head office is located in Georgia
where they design and manufacture woven and tufted broadloom carpets,
as well as area rugs, accent rugs, and even mats.
They have a price range to meet every budget and market their products
under the following well recognized lines: Aladdin, American Olean,
American Weavers, Bigelow, Galaxy, Helios, Horizon, Karastan, Lees
Carpet, Wundaweve, Custom Weave, and of course Mohawk.
Mohawk has been a leader in the industry from its inception and
thanks to a dedicated hard working team it continues to be a leader
in the industry today making carpets that are recognized world wide.
Their story began way back in 1878 when four Shuttleworth brothers
brought 14 second hand looms from England to New York. By 1908 the
were introducing a new carpet line called Karnak. It was instantly
successful in fact it was more than successful it became a phenomena.
For 5 years the orders were so many that the weavers never even
changed the color or the pattern.
In the 1920s the Shuttleworth Brothers Company merged with the McCleary
Walling and Crouse Company. After the merger they became Mohawk
Carpet Mills Inc named after the Mohawk River Valley in New York
where their head office was located.
Of course like all mergers this merger was a strategic merger that
left Mohawk as the only mill in the USA that produced all domestic
weaves of carpet.
Nearing the end of the dirty thirties Mohawk decided this was an
excellent time to introduce a new carpet and thus Shuttlepoint was
born. It was the first high and low loop textured design to be marketed.
It was so successful that by 1950 it has bypassed the demand of
Karnak becoming their best seller ever.
During the 1950 Mohawk once again was on the move expanding it's
manufacturing facilities in Mississippi and South Carolina. This
was also the period that Walt Disney Studies designed the Tommy
Mohawk character which Mohawk still uses to this day.
By 1955 Mohawk and once again merged with another company. This
time Alexander Smith. This merger made Mohawk the largest carpet
supplier world wide.
During the next 15 years Mohawk continued to innovative designing
new products. Their biggest success ever was the Canyon Paradise
line introduced in 1973 which became their most successful carpet
line ever. In 1974 they established the Mohawk Color Center Dealer
program which was a blueprint to success for dealers. It is still
in use today.
Mohawk continued to merge with other companies right through the
1990s buying up all the names you recognize in carpets and making
them part of their line. Companies such a American Rug Craftsman,
Karastan, Bigelow, Aladdin Mills, Galaxy Carpets, WundaWeeve, and
Durkan to name just a handful. Each of these companies strengthened
Mohawks market share. Their aggressive acquisitions certainly paid
off creating a diverse and dynamic company as well as the world's
largest floor covering supply. No longer just the world's largest
carpet supplier.
Today still Mohawk executives still maintain that the reason for
their success is their 34,000 dedicated, hard working employees.
These men and women are the core of this successful company using
cutting edge technology and state of the art equipment. Employees
also have good thinks to say about Mohawk noting their positive
work environment, excellent wage structure, and opportunities for
advancement.
Today it doesn't really matter where you shop or what make of carpet
you buy, there are few quality carpets left on the market that are
not part of the Mohawk lines. And that's not all Mohawk also has
a full line of furniture and home decor. So whether you are shopping
at Home Depot or Wal-mart you are certain to find the Mohawk line.
From its origins back in 1878 to its modern day operation the philosophy
has always been to make the home beautiful and it's quite obvious
how successful they've been. So next time you are in the market
for carpet, furniture, or home decor buy Mohawk a company you can
trust!
| Get
Your Free Email Mini-Course!
"The Tricks and Traps of Buying Carpet"
Jam-packed with tips, tricks and advice for anyone who's
looking to purchase new carpeting for their home!
Enter your name and email below now and get the
first part sent to you in a matter of seconds!
*Your
information will never be sold or disclosed to anyone. We respect your
privacy and hate junk email as much as you do! |
| |
|
